Sonia V. Diaz

Ms. Diaz is Director of Public Relations and Digital Strategies at Balsera Communications.  Sonia leads strategic planning and execution for the agency’s U.S. Hispanic campaigns, local and national media relations, digital strategies, public affairs initiatives, and advocacy efforts for Fortune 500 companies and grassroots organizations. She holds a bachelor’s degree in Modern Languages and Mass Communications.

Prior to joining Balsera Communications, Ms. Diaz worked at Burson Marsteller where she supported communications efforts for corporate, multicultural, tourism and technology clients in the US and Latin America. Her work primarily focused on leading efforts for the Costa Rica Tourism Board to raise awareness of the country’s worldwide leadership in sustainable tourism practices with audiences in the US and Canada. Her work for Costa Rica helped to earn the team an Emmy nomination and an International Public Relations Association nomination.

Mr. Diaz began her career in her home state of Texas at Edelman Public Relations where she supported US Hispanic grassroots and educational campaigns for prominent brands such as Kingsford Charcoal, Butterball, Texas Beef Council, Seroquil and others.